Cal Poly Administration and Finance MarCom Activities

Fall Quarter, 2019

License Plate Recognition Campaign

Transportation and Parking Services rolled out there new parking technology in Fall 2019.  To support the new program, a marketing communication campaign was developed, which included advertising, social media, public relations, and community outreach. Please click on the arrows on the pictures to view the full campaign.

 

Cal Poly Prepared

New social media assets were created for the Department of Emergency Management to promote its cal Poly Prepares campaign Please click on the arrows on the pictures to view the full campaign.

 

SLO Days

Several A&F departments participated in SLO Days including EHS, FMD and TAPS.  Each ran advertising to reach prospective Freshman and their supporters.  Please click on the arrows on the pictures to view the full campaign.  

 

TAPS Rideshare Bowling Event

TAPS invited the campus community for bowling and pizza to promote vanpool and carpool options. Please click on the arrows on the pictures to view the full campaign.

 

FMD Fall Summit and Open House

Public Safety celebrated Bike Month in May. Social media, public relations, and community outreach supported this popular month-long event. Please click on the arrows on the pictures to view the full campaign.

 

CSU Chief Procurement Officers Association Annual Report

Cal Poly Strategic Business Services is part of the 23C procurement leadership team, which is comprised of Chief Procurement Officers from the 23 California State Universities. This annual report is the group’s first and documents their impact on CSU students, faculty, staff and beyond. The report received a Platinum MARCOM Award, for its design and content.

 

A&F News

During Spring Quarter, A&F shared division updates and news with students, faculty and staff, utilizing the Cal Poly Report and Inside Cal Poly blog. Please click on the arrows on the pictures to view the full campaign.

Mustang News coverage

Mustang News is the main source of news on campus and solely student-run. CPC Marcom assists student reporters in getting the information they request, correcting misinformation, and helping to ensure A&F is represented accurately. This process is an excellent example of Learn by Doing.  In Spring Quarter, there was plenty of Learn by Doing with A&F units receiving multiple media mentions. Please click on the arrows on the pictures to view the media placements.

A&F Miscellaneous Collateral

During the quarter, A&F develops a variety of materials to support events and communications. Please click on the arrows on the pictures to view the full campaign.

A&F MarCom Analytics

Fall Quarter, 2019

Inside Cal Poly Social Media Analytics

Inside Cal Poly social media channels saw growth across Facebook, Twitter and Instagram. The largest growth was seen on Twitter with a 10% increase over the previous three months. For the complete report, please email [email protected]

Inside Cal Poly Top Facebook Post

To view the top-performing post, click here.

Inside Cal Poly Top Twitter Post

To view the top-performing post, click here.

Inside Cal Poly Top Instagram Post

To view the top-performing post, click here.

Cal Poly Chief Social Media Analytics

Cal Poly Chief Twitter increased its tweets to reap an uptick in followers. For the complete report, email [email protected]

Cal Poly Chief Top Twitter Post

To view the top-performing post, click here.

CP Jobs Social Media Analytics

CP Jobs Twitter (1.7%) and Linkedin (1%) saw modest gains in followers compared to the previous three months. Twitter saw an increase in engagements (4%) while Linkedin saw a decrease compared to the previous three months. For the complete report, please email [email protected]

CP Jobs Top Twitter Post

To view the top-performing post, click here.

CP Jobs Top Linkedin Post

To view the top-performing post, click here.