License Plate Recognition Campaign
Transportation and Parking Services rolled out there new parking technology in Fall 2019. To support the new program, a marketing communication campaign was developed, which included advertising, social media, public relations, and community outreach. Please click on the arrows on the pictures to view the full campaign.
CSU Chief Procurement Officers Association Annual Report
Cal Poly Strategic Business Services is part of the 23C procurement leadership team, which is comprised of Chief Procurement Officers from the 23 California State Universities. This annual report is the group’s first and documents their impact on CSU students, faculty, staff and beyond. The report received a Platinum MARCOM Award, for its design and content.
Mustang News coverage
Mustang News is the main source of news on campus and solely student-run. CPC Marcom assists student reporters in getting the information they request, correcting misinformation, and helping to ensure A&F is represented accurately. This process is an excellent example of Learn by Doing. In Spring Quarter, there was plenty of Learn by Doing with A&F units receiving multiple media mentions. Please click on the arrows on the pictures to view the media placements.
CP Jobs Twitter (1.7%) and Linkedin (1%) saw modest gains in followers compared to the previous three months. Twitter saw an increase in engagements (4%) while Linkedin saw a decrease compared to the previous three months. For the complete report, please email [email protected]