Cal Poly Administration and Finance MarCom Activities

Winter Quarter, 2020

Poly Travel Campaign

Strategic Business Services launched a new university travel program, Poly Travel, in Winter 2019.  To support this new streamlined travel system, a marketing communication campaign was developed, which included web content, social media, public relations and community outreach. Please click on the arrows on the pictures to view the full campaign.

 

Learning Cafe Campaign

Employee and Organization Development launched a campaign to raise awareness of its new Learning Cafe. Web content, public relations, social media, video and community outreach supported the effort. Please click on the arrows on the pictures to view the full campaign.

 

See Something Say Something Campaign

Public Safety launched a campaign to raise awareness of reporting suspicious activity to law enforcement. This effort is part of a national campaign with the Department of Homeland Security.  Social media, public relations and community outreached supported the program.  Please click on the arrows on the pictures to view the full campaign.  

 

Walkie Talkie Thursdays Campaign

Public Safety launched Walke Talkie Thursdays to help build relationships between police and community members. Public relations including an Inside Cal Poly story, community outreach and social media supported the effort.  Please click on the arrows on the pictures to view the full campaign.

 

Citizen Police Academy

Public Safety was set to launch its Citizen Academy program in April but was postponed in response to COVID-19. The program was part of Cal Poly Police’s community-building efforts.  Social media, public relations and community outreach were planned to support the program.

 

ABC Campaign

Cal Poly Police launched an alcohol awareness campaign with a grant from the Department of Alcoholic Beverage Control for students to be safe around key celebratory holidays like St. Patricks day. The campaign consisted of a video Cal Poly Police produced featuring students and social media using both organic (free) and boosted (paid advertising) posts to get the word out amongst students. The campaign achieved high engagement amongst its audience. Please click on the arrows on the pictures to view the campaign.

 

COVID-19 Communications

In response to the COVID-19 pandemic, A&F developed a series of communications to keep students, faculty and staff safe and informed. Included in the communication materials was a new webpage and a weekly updated Inside Cal Poly story. Please click on the arrows on the pictures to view the content.

 

A&F News

During Winter Quarter, A&F shared division updates and news with students, faculty and staff, utilizing the Cal Poly Report and Inside Cal Poly blog. Please click on the arrows on the pictures to view the full campaign.

A&F MarCom Analytics

Winter Quarter, 2020

Inside Cal Poly Social Media Analytics

Inside Cal Poly social media channels saw growth across Facebook, Twitter and Instagram. Twitter and Facebook outpaced Instagram growth by 2% each. This increase was mainly due to boosting (paid advertising) content and increasing the volume of messages sent. Overall, impressions, the number of people who see an A&F message once, increased as well as engagement, the number of people who like, comment, share or click A&F content.  For the complete report, please email [email protected]

Inside Cal Poly Social Analytics

Inside Cal Poly Top Facebook Post

To view the top-performing post, click here.

Inside Cal Poly Top Facebook Post

Inside Cal Poly Top Twitter Post

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Inside Cal Poly Top Twitter Post

Inside Cal Poly Top Instagram Post

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Inside Cal Poly Top Instagram Post

Cal Poly Chief Social Media Analytics

Cal Poly Chief Twitter increased its following 13% despite sending out fewer messages than the previous quarter. Impressions and engagements also increased indicating that quality content wins over quantity. For the complete report, email [email protected]

Cal Poly Chief Social Analytics

Cal Poly Chief Top Twitter Post

To view the top-performing post, click here.

Cal Poly Chief Top Twitter Post

CP Jobs Social Media Analytics

CP Jobs Twitter and Linkedin followers remained the same compared to the previous quarter. However, it saw a drop in impressions and engagements due to posting nearly 26% fewer messages. For the complete report, please email [email protected]

CP Jobs Social Analytics

CP Jobs Top Twitter Post

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CP Jobs Top Twitter Post

CP Jobs Top Linkedin Post

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CP Jobs Top Linkedin Post

DEM Social Media Analytics

DEM Twitter and Facebook followers increased slightly by 2% for each channel compared to last quarter. Impressions and engagement increased by 22% and 4% on Facebook respectively. However, these metrics decreased on Twitter. As a result, Twitter content was reviewed and optimized for the next quarter. For the complete report, please email [email protected]

DEM Social Analytics

DEM Top Twitter Post

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DEM Top Twitter Post

DEM Top Facebook Post

To view top-performing post, click here

DEM Top Facebook Post