Poly Travel Campaign
Strategic Business Services launched a new university travel program, Poly Travel, in Winter 2019. To support this new streamlined travel system, a marketing communication campaign was developed, which included web content, social media, public relations and community outreach. Please click on the arrows on the pictures to view the full campaign.
See Something Say Something Campaign
Public Safety launched a campaign to raise awareness of reporting suspicious activity to law enforcement. This effort is part of a national campaign with the Department of Homeland Security. Social media, public relations and community outreached supported the program. Please click on the arrows on the pictures to view the full campaign.
Walkie Talkie Thursdays Campaign
Public Safety launched Walke Talkie Thursdays to help build relationships between police and community members. Public relations including an Inside Cal Poly story, community outreach and social media supported the effort. Please click on the arrows on the pictures to view the full campaign.
Cal Poly Police launched an alcohol awareness campaign with a grant from the Department of Alcoholic Beverage Control for students to be safe around key celebratory holidays like St. Patricks day. The campaign consisted of a video Cal Poly Police produced featuring students and social media using both organic (free) and boosted (paid advertising) posts to get the word out amongst students. The campaign achieved high engagement amongst its audience. Please click on the arrows on the pictures to view the campaign.
Inside Cal Poly social media channels saw growth across Facebook, Twitter and Instagram. Twitter and Facebook outpaced Instagram growth by 2% each. This increase was mainly due to boosting (paid advertising) content and increasing the volume of messages sent. Overall, impressions, the number of people who see an A&F message once, increased as well as engagement, the number of people who like, comment, share or click A&F content. For the complete report, please email [email protected]
Cal Poly Chief Social Media Analytics
Cal Poly Chief Twitter increased its following 13% despite sending out fewer messages than the previous quarter. Impressions and engagements also increased indicating that quality content wins over quantity. For the complete report, email [email protected]
CP Jobs Social Media Analytics
CP Jobs Twitter and Linkedin followers remained the same compared to the previous quarter. However, it saw a drop in impressions and engagements due to posting nearly 26% fewer messages. For the complete report, please email [email protected]
DEM Social Media Analytics
DEM Twitter and Facebook followers increased slightly by 2% for each channel compared to last quarter. Impressions and engagement increased by 22% and 4% on Facebook respectively. However, these metrics decreased on Twitter. As a result, Twitter content was reviewed and optimized for the next quarter. For the complete report, please email [email protected]