A&F MarCom Activities

Spring Quarter, 2019

Open House

Facilities Management and Development, Environmental Health and Safety, and Transportation and Parking Services participated in Open House 2019. All ran 1/2 page ads in the Mustang News Open House special edition and were present on social media. Transportation and Parking Services also hosted a Free Ride Friday Contest to help ease Open House traffic and promote sustainability. Please click on the arrows on the pictures to view the full campaign.

 

EHS Safety Days Campaign

EHS celebrated Saftey Days with students, faculty, and staff, launching a full campaign which included advertising, social media, public relations, and community outreach.  Please click on the arrows on the pictures to view the full campaign.  

 

Cal Poly Earth Week Campaign

A&F units celebrated Cal Poly Earth week with a variety of events, which were supported with social media, public relations, Inside Cal Poly blog, and community outreach. Please click on the arrows on the pictures to view the full campaign.

 

Cal Poly Bike Auction Campaign

Cal Poly Police held their annual bike auction in April. Social media, public relations, and community outreach supported this well-attended event. Please click on the arrows on the pictures to view the full campaign.

 

Cal Poly Bike Month Campaign

Public Safety celebrated Bike Month in May. Social media, public relations, and community outreach supported this popular month-long event. Please click on the arrows on the pictures to view the full campaign.

 

Customer Satisfaction Survey Campaign

A&F launched its Customer Satisfaction Survey in May.  Social media, public relations, advertising, and community outreach supported this effort.  As a result of the campaign, the response rate increased year over year and was “statistically significant.” Please click on the arrows on the pictures to view the full campaign.

 

Recognizing Our Success Campaign

In June, all A&F employees came together to recognize the division’s success for the 2018-19 academic year. Collateral and videos were created to support this important annual event.

 

A&F News

During Spring Quarter, A&F shared division updates and news with students, faculty and staff, utilizing the Cal Poly Report and Inside Cal Poly blog. Please click on the arrows on the pictures to view the full campaign.

Mustang News Coverage

Mustang News is the main source of news on campus and solely student-run. CPC Marcom assists student reporters in getting the information they request, correcting misinformation, and helping to ensure A&F is represented accurately. This process is an excellent example of Learn by Doing.  In Spring Quarter, there was plenty of Learn by Doing with A&F units receiving multiple media mentions. Please click on the arrows on the pictures to view the media placements.

 

A&F Miscellaneous Collateral

During the quarter, A&F units develop a variety of collateral materials to keep the campus informed. Please click on the arrows on the pictures to view the full campaign.

 

A&F MarCom Analytics

Spring Quarter, 2019

Inside Cal Poly Social Media Analytics

Inside Cal Poly Social Media channels saw growth across Facebook, Twitter and Instagram. For the complete report, click here.

Inside Cal Poly Top Facebook Post

To view the top-performing post, click here.

Inside Cal Poly Top Twitter Post

To view the top-performing post, click here.

Inside Cal Poly Top Instagram Post

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Cal Poly Chief Social Media Analytics

Cal Poly Chief Twitter increased its tweets to reap an uptick in followers. For the complete report, click here.

Cal Poly Chief Top Twitter Post

To view the top-performing post, click here.

CP Jobs Social Media Analytics

CP Jobs Twitter increased its followers while its Linkedin presence saw modest gains due to a glitch in the software posting. For the complete report, click here.

CP Jobs Top Twitter Post

To view the top-performing post, click here.

CP Jobs Top Linkedin Post

To view the top-performing post, click here.