Campus Dining MarCom Activities

Fall Quarter, 2019

Fall Website Updates

Each quarter, Campus Dining’s “What’s New” web pages are updated to reflect the new events, offers, specials and programs offered. Please click on the arrows on the pictures to view the full campaign.

Move In Block Party Event

Campus Dining had a major presence at Move In, welcoming prospective students and their supporters. The event was supported with social media, advertising, public relations and community outreach. Please click on the arrows on the pictures to view the full campaign.

 

Chef's Table Campaign

Every Wednesday, a Campus Dining Chef showcased their culinary mettle with a dish of their own design.  Chef Tables included tasty salmon cakes, wild mushroom risotto, southwestern sandwiches, and Chinese hot pots. 

 

Superfood Campaign

Every month Campus Dining features a Superfood in its venues. This program is supported by social media, email, print, CP Report communication, Inside Cal Poly blog, digital signage, and community outreach. Please click on the arrows on the pictures to view the full campaign.

 

FYUL Campaign

FYUL (Fuel Your University Life) is part of Campus Dining’s nutrition program. This fall, Choose Well ambassadors helped students make healthy choices and gave out free samples in 805 Kitchen.  Social media, email, digital signage, CP Report communication, web, and print supported this effort.  Please click on the arrows on the pictures to view the full campaign.

 

Food For Thought Forum

 Campus Dining partnered with Associated Students, Inc. (ASI) and Inter Housing Council (IHC) to host a food forum for all campus stakeholders to share their thoughts about dining. Four members of the Campus Dining team were on hand to answer questions that were gathered previously and in real-time via an online survey app using #cpfood. ASI provided the marketing assets to IHC and Campus Dining to promote campus-wide. Please click on the arrows on the pictures to view campaign.

 

Campus Dining Survey

Each fall quarter, Campus Dining surveys students, faculty and staff. The survey is promoted with an enticing promotion including print, email, collateral materials, digital signage and social media. This year the total for survey respondents was 3,658 or about 16% of the total campus population with significant freshmen representation.  Please click on the arrows on the pictures to view the full campaign.

 

Sustainedibility Campaign

Campus Dining added Halal meat to its Sustainedibility platform inside 805 Kitchen, which is dedicated to serving allergen-free options. The campaign to promote the new addition included signage and social media.

 

Be Safe Campaign

Campus Dining launched its new enhanced comprehensive safety training program for its employees that covered an expanded list of expected and potential hazards. The campaign included brand development, internal communications, signage and public relations. Please click on the arrows on the pictures to view the full campaign.

 

Theft Prevention Program

Campus Dining updated its theft prevention policy working with its university partners.  Signage was developed and placed in Campus Dining’s most visited venues including 805 Kitchen, the Avenue and Campus and Village Markets to support the updated policies. Please click on the arrows on the pictures to view the signage.

 

Venue Nutrition Brochures

To further transparency of menu dishes and their ingredients, Campus Dining developed nutrition brochures for each of its 27 venues.

 

Campus Market Weekly Specials

As part of its Mustang Specials, Campus Market offered students, faculty, and staff a delicious weekly offer which included its famous BBQ Wednesdays and teriyaki bowls and Korean Tacos for lunch every Monday and Tuesday. Print, digital signage, and social media supported the campaign.

Mustang Meal Share Program

Campus Dining continued its promotion of Mustang Meal Share, encouraging students with extra dining dollars to donate them to their fellow Mustangs in need. The campaign included signage, email, website and social media.

SLODOCO Popup

Campus Dining delighted students this fall with a popup from their favorite local donut shop.  Print, digital signage, media relations and social media supported the campaign. Please click on the arrows on the pictures to view the full campaign.

805 Kitchen Events

805 Kitchen hosted a variety of events to engage students. There was Halloween Dessert Night and Premium Meal Mondays. Social media, digital signage and print were created to support each campaign. Please click on the arrows on the pictures to view the full campaign.

Light Up The Holidays Event

To add some holiday cheer and increase traffic at venues located in Poly Canyon Village, Campus Dining developed a festive event with live music, holiday lights, craft market and special menu items like hot cocoa and warm apple cider. The event was promoted using social media, digital signage and print. Please click on the arrows on the pictures to view the full campaign.

Venue Limited Time-Offers

Campus Dining featured limited-time offers at their venues featuring delicious items to tempt students tastebuds.  Print, digital signage, and social media supported the promotions. Please click on the arrows on the pictures to view the full campaign.

Campus Market Promotions

Campus Market increased engagement with students running fun monthly interactive promotions. These promotions were supported by social media, print, and digital signage. Please click on the arrows on the pictures to view the full campaign.

Village Market Promotions

Village Market increased engagement with students running fun monthly interactive promotions. These giveaways were supported by social media, print, and digital signage. Please click on the arrows on the pictures to view the full campaign.

Myron's Mixer Events

Twice a month faculty and staff get together at Myron’s to mix, mingle and sample Campus Dining cuisine. Print, social media, digital signage, web and CP Report communication support this popular event. Please click on the arrows on the pictures to view the full campaign.

Faces Behind the Food Campaign

Each quarter Campus Dining features employees, acknowledging their roles and contributions to serving students, faculty and staff. The campaign consists of posters hung in 805 Kitchen, digital signage and social media.

Midnight Breakfast Event

Campus Dining teams up with Inter Housing Council at the end of every quarter to offer students breakfast from 9:30 pm – 12 am. It is a great event for students to unwind and fuel up for finals. Print, digital signage, and social media supported this well-attended event.

The Dish Weekly Email

Every Saturday, 22,000 subscribers receive Campus Dining’s newsletter, The Dish, piping hot in their email boxes. The newsletter is packed with useful information to keep the campus in the know about all things dining. Please click on the arrows on the pictures to view the full campaign.

News and Media Mentions

Campus Dining is often the focus of local (Mustang News) and other news sources. Please click on the arrows on the pictures to view all of its media mentions

CD MarCom Analytics

Fall Quarter, 2019

Campus Dining Social Media Analytics

Campus Dining saw growth across all its social media channels with the largest growth coming from Instagram. It’s message volume both sending (107%) and receiving (154%) increased significantly, which is typical for the start of the new school year. Impressions, the number of people who see Campus Dining messages one time, increased (74%) significantly as well. Lastly and most importantly, Campus Dining’s engagement with its followers increased (59%), showing that its content is resonating with its audience. For the complete report, please email [email protected]

Campus Dining Top Facebook Post

To view the top-performing post, click here.

Campus Dining Top Twitter Post

To view the top-performing post, click here.

Campus Dining Top Instagram Post

To view the top-performing post, click here.

Campus Dining Web Analytics

During fall quarter 2019, the Campus Dining site continued to ramp up web traffic and saw an increase of 55.9% in sessions over Spring Quarter 2019. 38.79% of the visitors were between the ages of 18-24 which shows that the Campus Dining site continues to act as a reliable resource for the Cal Poly students. The most trafficked pages were the Hours pages, followed by the Budget Buddy and the Home pages. Another heavily trafficked page was the First-Year Dining Plan page. This shows that the Campus Dining site is a valuable resource not just for current students, but prospective ones as well.