Every month Campus Dining features a Superfood in its venues. This program is supported by social media, email, print, CP Report communication, Inside Cal Poly blog, digital signage, and community outreach. Please click on the arrows on the pictures to view the full campaign.
FYUL (Fuel Your University Life) is part of Campus Dining’s nutrition program. This fall, Choose Well ambassadors helped students make healthy choices and gave out free samples in 805 Kitchen. Social media, email, digital signage, CP Report communication, web, and print supported this effort. Please click on the arrows on the pictures to view the full campaign.
Food For Thought Forum
Campus Dining partnered with Associated Students, Inc. (ASI) and Inter Housing Council (IHC) to host a food forum for all campus stakeholders to share their thoughts about dining. Four members of the Campus Dining team were on hand to answer questions that were gathered previously and in real-time via an online survey app using #cpfood. ASI provided the marketing assets to IHC and Campus Dining to promote campus-wide. Please click on the arrows on the pictures to view campaign.
Campus Dining Survey
Each fall quarter, Campus Dining surveys students, faculty and staff. The survey is promoted with an enticing promotion including print, email, collateral materials, digital signage and social media. This year the total for survey respondents was 3,658 or about 16% of the total campus population with significant freshmen representation. Please click on the arrows on the pictures to view the full campaign.
Be Safe Campaign
Campus Dining launched its new enhanced comprehensive safety training program for its employees that covered an expanded list of expected and potential hazards. The campaign included brand development, internal communications, signage and public relations. Please click on the arrows on the pictures to view the full campaign.
Theft Prevention Program
Campus Dining updated its theft prevention policy working with its university partners. Signage was developed and placed in Campus Dining’s most visited venues including 805 Kitchen, the Avenue and Campus and Village Markets to support the updated policies. Please click on the arrows on the pictures to view the signage.
Campus Market Weekly Specials
As part of its Mustang Specials, Campus Market offered students, faculty, and staff a delicious weekly offer which included its famous BBQ Wednesdays and teriyaki bowls and Korean Tacos for lunch every Monday and Tuesday. Print, digital signage, and social media supported the campaign.
Light Up The Holidays Event
To add some holiday cheer and increase traffic at venues located in Poly Canyon Village, Campus Dining developed a festive event with live music, holiday lights, craft market and special menu items like hot cocoa and warm apple cider. The event was promoted using social media, digital signage and print. Please click on the arrows on the pictures to view the full campaign.
The Dish Weekly Email
Every Saturday, 22,000 subscribers receive Campus Dining’s newsletter, The Dish, piping hot in their email boxes. The newsletter is packed with useful information to keep the campus in the know about all things dining. Please click on the arrows on the pictures to view the full campaign.
During fall quarter 2019, the Campus Dining site continued to ramp up web traffic and saw an increase of 55.9% in sessions over Spring Quarter 2019. 38.79% of the visitors were between the ages of 18-24 which shows that the Campus Dining site continues to act as a reliable resource for the Cal Poly students. The most trafficked pages were the Hours pages, followed by the Budget Buddy and the Home pages. Another heavily trafficked page was the First-Year Dining Plan page. This shows that the Campus Dining site is a valuable resource not just for current students, but prospective ones as well.