Every month Campus Dining features a Superfood in its venues. This program is supported by social media, email, print, CP Report communications, Inside Cal Poly blog post, digital signage, and community outreach. Please click on the arrows on the pictures to view the full campaign.
Cal Poly Dining Programs Web Updates
Winter quarter marks the time Campus Dining updates its dining programs and offerings for the new academic year. As a result, all the web pages associated with the dining program need to be updated. These web pages are amongst the most highly visited on the entire website and demonstrate the importance that the information is accurate and the pages are user friendly. Please click on the arrows on the pictures to view all the web pages.
Budget Buddy Email Reminder
Each quarter Campus Dining sends out an email on the fifth academic week to all freshmen with a dining plan. The email reminds the students to check their dining dollar balances to help them stay on track and on budget. The email also gives helpful advice if students are under or over their balance.
FYUL (Fuel Your University Life) is part of Campus Dining’s nutrition program. This fall, Choose Well ambassadors helped students make healthy choices and handed out free samples in 805 Kitchen. Social media, email, digital signage, CP Report communication, web, and print supported this effort.
Campus Market Weekly Specials
As part of its Mustang Specials, Campus Market offered students, faculty, and staff a delicious weekly offer, which included its famous BBQ Wednesdays, teriyaki bowls and Korean tacos for lunch every Monday and Tuesday. Print, digital signage, and social media supported the campaign.
Feed Cal Poly Program
Campus Dining was excited to offer faculty, students and staff a convenient way to support Mustangs who suffer from food insecurity. Venue cashiers began accepting donations for this new program, which partnered with Cal Poly Cares. The campaign included signage, email, website and social media.
Food For Thought Forum
Campus Dining partnered with Associated Students, Inc. (ASI) and Inter Housing Council (IHC) to host a food forum for all campus stakeholders to share their thoughts about dining. Campus Dining kicked off the event with a presentation about the new Vista Grande Dining Complex. It stayed on hand to answer questions that were gathered previously and in real-time via an online survey app using #cpfood. ASI provided the marketing assets to IHC and Campus Dining to promote campus-wide.
Love Campus Dining Popups
Campus Dining delighted students this winter with a weekly popup event where its Choose Well ambassadors handed out free nutritious treats with a recipe card and an encouraging note in the University Union. Print, collateral materials and social media supported the campaign. Please click on the arrows on the pictures to view the full campaign.
805 Kitchen Events
805 Kitchen hosted a variety of themed events to engage students and welcome visitors. There was a Valentine’s Day Dessert Night, a Mardi Gras feast, Top Choice Tuesdays which featured premium menu items and the Fortune School event, welcoming more than 125 high-achieving junior high-schoolers. Social media, digital signage and print were developed to support each event. Please click on the arrows on the pictures to view the creative assets.
Cooking In The Canyon Program
Campus Dining hosts free cooking lessons for students, faculty and staff at Canyon Cafe. Participants walk away from these one-hour sessions with new cooking skills and knowledge and the food they prepared themselves. Social media, digital signage, email and print were created to support each event. Please click on the arrows on the pictures to view the full campaign.
Chef Madness Event
There is college basketball’s March Madness and then there’s Campus Dining’s Chef Madness, a multi-week event that pitted Campus Dining chefs against each other to see who could out dish each other. Faculty, staff and students were recruited to judge the chefs’ creations to decide who would move forward to the next round. The event was promoted through email, social media, digital signage, public relations and print. Please click on the arrows on the pictures to view the full campaign.
Nutrition Month Event
Campus Dining’s registered dietitian led this month-long event to increase awareness about eating more healthily. All through February, there was tabling where Choose Well ambassadors shared information with students, special nutritionally focused Instagram posts and an interactive social media contest. The event was promoted through email, social media, digital signage, public relations and print. Please click on the arrows on the pictures to view the full campaign.
Faces Behind the Food Campaign
Each quarter Campus Dining features employees, acknowledging their roles and contributions to serving students, faculty and staff. The campaign consists of posters hung in 805 Kitchen, digital signage and social media. Please click on the arrows on the pictures to view the full campaign.
The Dish Weekly Email
Every Saturday, 22,000 subscribers receive Campus Dining’s newsletter, The Dish, piping hot in their email boxes. The newsletter is packed with useful information to keep the campus in the know about all things dining. Please click on the arrows on the pictures to view the full campaign.
Campus Dining saw growth across all its social media channels with the largest growth coming from Instagram. Its sending messages volume increased by 44%, and its receiving messages decreased by 12%) Impressions, the number of people who see Campus Dining messages one time, increased 48% over the fall quarter with the largest increase seen on Twitter. Lastly and most importantly, Campus Dining’s engagement with its followers increased by 27% with Twitter outperforming Facebook and Instagram. For the complete report, please email [email protected]
During winter quarter 2020, the Campus Dining site received a comparable amount of traffic to winter quarter 2019. One notable bright spot during the winter quarter 2020 was that the site reached over 44,000 users, an increase of 9.49%. The most visited pages were the Budget Buddy and Hours pages, which show that Cal Poly students continually leverage the dining site to get current and useful information as it applies to their daily dining experience. 58.9% of the traffic was driven by organic search and the largest number of users referred to the site came from calpoly.edu.