Campus Dining MarCom Activities

Winter Quarter, 2020

"What's New" Website Updates

Each quarter, Campus Dining’s “What’s New” web pages are updated to reflect the new events, offers, specials and programs. Please click on the arrows on the pictures to view all the web pages.

Chef's Table Campaign

Every Wednesday, a Campus Dining Chef showcased their culinary mettle with a dish of their own design.  Chef Tables included tasty salmon cakes, wild mushroom risotto, southwestern sandwiches, and Chinese hot pots. 

 

Superfood Campaign

Every month Campus Dining features a Superfood in its venues. This program is supported by social media, email, print, CP Report communications, Inside Cal Poly blog post, digital signage, and community outreach. Please click on the arrows on the pictures to view the full campaign.

 

Cal Poly Dining Programs Web Updates

Winter quarter marks the time Campus Dining updates its dining programs and offerings for the new academic year. As a result, all the web pages associated with the dining program need to be updated. These web pages are amongst the most highly visited on the entire website and demonstrate the importance that the information is accurate and the pages are user friendly. Please click on the arrows on the pictures to view all the web pages.

 

University Catering Customer Outreach

University Catering went with the personal touch developing a unique customer card to thank them for their support. Please click on the arrows on the pictures to view the complete card.

 

Budget Buddy Email Reminder

Each quarter Campus Dining sends out an email on the fifth academic week to all freshmen with a dining plan. The email reminds the students to check their dining dollar balances to help them stay on track and on budget. The email also gives helpful advice if students are under or over their balance.

 

FYUL Campaign

FYUL (Fuel Your University Life) is part of Campus Dining’s nutrition program. This fall, Choose Well ambassadors helped students make healthy choices and handed out free samples in 805 Kitchen.  Social media, email, digital signage, CP Report communication, web, and print supported this effort.

 

Value Menus Launch

In response to student requests, Campus Dining rolled out a new value menu at most of its venues. The campaign to promote the new menus included signage, public relations and social media. Please click on the arrows on the pictures to view the full campaign.

 

Campus Market Weekly Specials

As part of its Mustang Specials, Campus Market offered students, faculty, and staff a delicious weekly offer, which included its famous BBQ Wednesdays, teriyaki bowls and Korean tacos for lunch every Monday and Tuesday. Print, digital signage, and social media supported the campaign.

Mustang Meal Share Program

Campus Dining continued its promotion of Mustang Meal Share, encouraging students with extra dining dollars to donate to their fellow Mustangs in need. The campaign included signage, email, website and social media.

Feed Cal Poly Program

Campus Dining was excited to offer faculty, students and staff a convenient way to support Mustangs who suffer from food insecurity. Venue cashiers began accepting donations for this new program, which partnered with Cal Poly Cares. The campaign included signage, email, website and social media.

Food For Thought Forum

Campus Dining partnered with Associated Students, Inc. (ASI) and Inter Housing Council (IHC) to host a food forum for all campus stakeholders to share their thoughts about dining. Campus Dining kicked off the event with a presentation about the new Vista Grande Dining Complex. It stayed on hand to answer questions that were gathered previously and in real-time via an online survey app using #cpfood. ASI provided the marketing assets to IHC and Campus Dining to promote campus-wide.

Love Campus Dining Popups

Campus Dining delighted students this winter with a weekly popup event where its Choose Well ambassadors handed out free nutritious treats with a recipe card and an encouraging note in the University Union.  Print, collateral materials and social media supported the campaign. Please click on the arrows on the pictures to view the full campaign.

805 Kitchen Events

805 Kitchen hosted a variety of themed events to engage students and welcome visitors. There was a Valentine’s Day Dessert Night, a Mardi Gras feast, Top Choice Tuesdays which featured premium menu items and the Fortune School event, welcoming more than 125 high-achieving junior high-schoolers. Social media, digital signage and print were developed to support each event. Please click on the arrows on the pictures to view the creative assets.

Cal Poly Organic Farm Campaign

Cal Poly Organic Farm products were prominently featured at 805 Kitchen. To increase awareness of this hyper-local offering,  social media, digital signage and print were employed. Please click on the arrows on the pictures to view the full campaign.

Cooking In The Canyon Program

Campus Dining hosts free cooking lessons for students, faculty and staff at Canyon Cafe. Participants walk away from these one-hour sessions with new cooking skills and knowledge and the food they prepared themselves. Social media, digital signage, email and print were created to support each event. Please click on the arrows on the pictures to view the full campaign.

Student Choice Campaign

Every five weeks, Campus Dining polls students to see what type of cuisine to feature at its Student Choice venue.  The event was promoted using email, social media, web, digital signage and print. Please click on the arrows on the pictures to view the full campaign.

Food Truck Campaign

To serve students at the southern end of campus, food trucks began to make a weekly appearance at yakʔitʸutʸu. Email, social media, digital signage and print helped raise awareness about times and offerings of this new service. 

Chef Madness Event

There is college basketball’s March Madness and then there’s Campus Dining’s Chef Madness, a multi-week event that pitted Campus Dining chefs against each other to see who could out dish each other. Faculty, staff and students were recruited to judge the chefs’ creations to decide who would move forward to the next round. The event was promoted through email, social media, digital signage, public relations and print. Please click on the arrows on the pictures to view the full campaign.

Nutrition Month Event

Campus Dining’s registered dietitian led this month-long event to increase awareness about eating more healthily. All through February, there was tabling where Choose Well ambassadors shared information with students, special nutritionally focused Instagram posts and an interactive social media contest. The event was promoted through email, social media, digital signage, public relations and print. Please click on the arrows on the pictures to view the full campaign.

COVID-19 Campaign

To keep its customers and workers safe, Campus Dining developed a multi-media campaign, which included email, social media, web, digital signage and print. Please click on the arrows on the pictures to view the full campaign.

Venue Limited-Time Offers

Campus Dining featured limited-time offers at their venues featuring delicious items to tempt students tastebuds.  Print, digital signage, web and social media supported the promotions. Please click on the arrows on the pictures to view all the creative assets.

Market Promotional Giveaways

Village and Campus markets developed monthly giveaways to feature a new product and engage students. Print, digital signage, web and social media supported these popular promotions. Please click on the arrows on the pictures to view all the creative assets.

Myron's Mixer Events

Twice a month faculty and staff get together at Myron’s to mix, mingle and sample Campus Dining cuisine. Print, email, social media, digital signage, web and public relations support this popular event. Please click on the arrows on the pictures to view the full campaign.

Faces Behind the Food Campaign

Each quarter Campus Dining features employees, acknowledging their roles and contributions to serving students, faculty and staff. The campaign consists of posters hung in 805 Kitchen, digital signage and social media. Please click on the arrows on the pictures to view the full campaign.

Midnight Breakfast Event

Campus Dining teams up with Inter Housing Council at the end of every quarter to offer students breakfast from 9:30 p.m. – 12 a.m. It is a great event for students to unwind and fuel up for finals. Print, digital signage, and social media supported this well-attended event.

The Dish Weekly Email

Every Saturday, 22,000 subscribers receive Campus Dining’s newsletter, The Dish, piping hot in their email boxes. The newsletter is packed with useful information to keep the campus in the know about all things dining. Please click on the arrows on the pictures to view the full campaign.

News and media mentions

Campus Dining is often the focus of local (Mustang News) and other news sources. Please click on the arrows on the pictures to view all of its media mentions. 

CD MarCom Analytics

Winter Quarter, 2020

Campus Dining Social Media Analytics

Campus Dining saw growth across all its social media channels with the largest growth coming from Instagram. Its sending messages volume increased by 44%, and its receiving messages decreased by 12%) Impressions, the number of people who see Campus Dining messages one time, increased 48% over the fall quarter with the largest increase seen on Twitter. Lastly and most importantly, Campus Dining’s engagement with its followers increased by 27% with Twitter outperforming Facebook and Instagram. For the complete report, please email [email protected]

Campus Dining Top Facebook Post

To view the top-performing post, click here.

Top Performing Twitter Post

Campus Dining Top Twitter Post

To view the top-performing post, click here.

Top Performing Twitter Post

Campus Dining Top Instagram Post

To view the top-performing post, click here.

Top Performing Instagram Post

Campus Dining Web Analytics

During winter quarter 2020, the Campus Dining site received a comparable amount of traffic to winter quarter 2019. One notable bright spot during the winter quarter 2020 was that the site reached over 44,000 users, an increase of 9.49%. The most visited pages were the Budget Buddy and Hours pages, which show that Cal Poly students continually leverage the dining site to get current and useful information as it applies to their daily dining experience. 58.9% of the traffic was driven by organic search and the largest number of users referred to the site came from calpoly.edu.

Dining Site Analytics Information Winter 2020