Cal Poly Corporation MarCom Activities

Fall Quarter, 2019

Fall Kickoff

At the start of Fall Quarter, the Corporation brought everyone together for its annual kick-off. The event built upon the Corporation’s theme of Delivering the Difference, featuring motivational speaker George Carrol. Marketing communications included print collateral and email communications. Please click on the arrows on the pictures to view the full campaign.

 

Athletic Sponsorship Campaign

CPC supports Cal Poly Athletics with an annual sponsorship. As part of the sponsorship, CPC receives ad space in Athletic’s programs, digital signage and stadium banner.  Please click on the arrows on the pictures to view the full campaign.

Building A Better Dining Experience Microsite

The new Vista Grande Dining Complex is the most ambitious project Cal Poly Corporation has undertaken in many years. This state-of-the-art facility is a key component of the dining master plan that it launched in 2014 with the overarching goal of transforming the Cal Poly dining experience. To keep the campus informed about the project and its construction progress, a microsite was developed.   The site received a Gold MARCOM Award for its design and content.

 

USA Pentathlon National Qualifier

Cal Poly hosted the USA Pentathlon National Qualifier in January. An integrated campaign was developed to support the event which included print collateral, website, social media, public relations, community outreach and advertising. Please click on the arrows on the pictures to view the full campaign.

 

Corporation Events

Cal Poly Corporation’s Culture Club hosted several events for employees to mix and mingle outside their usual office environment. There was pumpkin carving, corn hole playing and movie watching. Each event was supported by marketing communications including print, social media and email. Please click on the arrows on the pictures to view the full campaign.

 

 

CPC News

During Fall Quarter, CPC shared unit updates and news with students, faculty, and staff, utilizing the Cal Poly Report.  Please click on the arrows on the pictures to view all the announcements.

 

 

CPC Miscellaneous Communications

During the quarter, CPC developed a variety of communications to inform and delight. Please click on the arrows on the pictures to view the full campaign.

 

 

CPC MarCom Analytics

Fall Quarter, 2019

CPC Social Media Analytics

CPC Social Media channels saw an increase in growth and followers across Twitter and Linkedin compared to the previous three months. For the complete report, please email [email protected]

CPC Top Twitter Post

To view the top-performing post, click here.

CPC Top Linkedin Post

To view the top-performing post, click here.

CPC Website Analytics

The CPC website saw a steady flow of traffic over the 2019 Fall Quarter with predictable spikes and slumps at the beginning and close of the quarter respectively. The site saw a 41.7% increase in traffic over the 2019 Spring Quarter with a majority of the new users being between the ages of 25 to 34. The most visited page was the Homepage, followed by the Employment page, and then closely followed by the Policies and Forms page. 49.6% of the traffic was driven by organic search and the largest number of users referred to the site came from calpoly.edu.