CPC MarCom Activities

Spring Quarter, 2019

CPC Brand Campaign

At the start of Spring Quarter, the Corporation launched a brand campaign, which built on its theme line, Deliver the Difference. The MarCom department worked with a Cal Poly business student as part of her senior project to conduct campaign research amongst students, faculty, and staff. Quantitative and qualitative research was conducted to fine-tune messaging and imagery. The campaign consisted of print, digital signage, and social media. The campaign resulted in an increase in awareness and positive sentiment of the Corporation. Please click on the arrows on the pictures to view the full campaign. 

 

Making a Difference Campaign

Making a Difference employee engagement campaign recognizes the good work of Cal Poly Corporation employees. Every month employees nominate their co-workers and an employee is drawn randomly, winning a $100 gift card. At the end of the year, a random drawing of all nominees takes place with the winner receiving a $500 gift card. Email, social media, and web support this important effort. This spring, a web form was developed to nominate employees online, streamlining the process. Please click on the arrows on the pictures to view the full campaign.

Rodeo Sponsorship

CPC supports the rodeo with an annual sponsorship. As part of the sponsorship, CPC receives ad space in the rodeo program. The ad utilizes the new CPC brand campaign.

 

Print and Copy Website Redesign

Cal Poly Print and Copy supports students, faculty, and staff, providing convenient, high-quality print solutions.  This Spring Quarter, it updated its website design to the new CPC brand look. 

 

CPC Employee Appreciation Campaign

To celebrate another year of hard work and achievements, CPC invited all benefited staff to our Employee Appreciation Event. Print, social media and email communications supported the event. Please click on the arrows on the pictures to view the full campaign.

 

 

CPC Graduation Message

At the end of the year, CPC has an opportunity to congratulate the students for their hard work and wish them well. CPC placed this ad in the final edition of the Mustang News. The ad follows the new brand campaign for the Corporation. 

 

CPC News

During Spring Quarter, CPC shared unit updates and news with students, faculty, and staff, utilizing the Cal Poly Report.  Please click on the arrows on the pictures to view all the announcements.

CPC MarCom Analytics

Spring Quarter, 2019

CPC Social Media Analytics

CPC Social Media channels saw an increase in growth and engagement across Twitter and Linkedin. For the complete report, click here.

CPC Top Twitter Post

To view the top-performing post, click here.

CPC Top Linkedin Post

To view the top-performing post, click here.

CPC Website Analytics

The CPC website saw steady traffic during the Spring Quarter. 81.6% of visitors to the website were new. 30% of the visitors were ages 25-34 and 21% were ages 18-24. The visitor’s primary interest was in employment. The home page was the most visited, followed by the employment page, then forms and policies and HR pages. Traffic to the site was driven mainly by organic search, second by direct and then referral, primarily from calpoly.edu. For the full report, click here.