CPC Brand Campaign
At the start of Spring Quarter, the Corporation launched a brand campaign, which built on its theme line, Deliver the Difference. The MarCom department worked with a Cal Poly business student as part of her senior project to conduct campaign research amongst students, faculty, and staff. Quantitative and qualitative research was conducted to fine-tune messaging and imagery. The campaign consisted of print, digital signage, and social media. The campaign resulted in an increase in awareness and positive sentiment of the Corporation. It also received a Gold MARCOM Award, for its design and content. Please click on the arrows on the pictures to view the full campaign.
Making a Difference Campaign
Making a Difference employee engagement campaign recognizes the good work of Cal Poly Corporation employees. Every month employees nominate their co-workers and an employee is drawn randomly, winning a $100 gift card. At the end of the year, a random drawing of all nominees takes place with the winner receiving a $500 gift card. Email, social media, and web support this important effort. This spring, a web form was developed to nominate employees online, streamlining the process. Please click on the arrows on the pictures to view the full campaign.
CPC supports the rodeo with an annual sponsorship. As part of the sponsorship, CPC receives ad space in the rodeo program. The ad utilizes the new CPC brand campaign.
Print and Copy Website Redesign
CPC Graduation Message
At the end of the year, CPC has an opportunity to congratulate the students for their hard work and wish them well. CPC placed this ad in the final edition of the Mustang News. The ad follows the new brand campaign for the Corporation.
During Spring Quarter, CPC shared unit updates and news with students, faculty, and staff, utilizing the Cal Poly Report. Please click on the arrows on the pictures to view all the announcements.
The CPC website saw steady traffic during the Spring Quarter. 81.6% of visitors to the website were new. 30% of the visitors were ages 25-34 and 21% were ages 18-24. The visitor’s primary interest was in employment. The home page was the most visited, followed by the employment page, then forms and policies and HR pages. Traffic to the site was driven mainly by organic search, second by direct and then referral, primarily from calpoly.edu. For the full report, click here.