SAN LUIS OBISPO, CA – On November 12, staff members from Cal Poly Corporation presented virtually on two major topics at the National Association of College Auxiliary Services (NACAS) annual conference.
The first presentation, Rallying Support- It Takes an Olympic Effort, laid out the work that was done to host the USA Pentathlon National Qualifying event last January.
Fatma Spanton, the director of Conference and Event Planning was joined by Ellen Curtis, the Corporation’s director of Marketing and Communication, and retired Corporation CEO Lorlie Leetham for the presentation. They shared the story about how the Corporation team was able to create a multi-venue event under an extremely tight deadline with limited funding and scarce resources.
“It was incredible to get the opportunity to share the team’s hard work on executing this event,” Spanton said. “The presentation was a great success, and I am so glad we got to showcase our final product after working under such a tight deadline.”
The second presentation saw Will Marchese, Corporation associate executive director, Legal and Facilities, and Curtis, share solutions and strategies that were used to bring awareness to the numerous capital projects throughout campus.
The presentation, Building Facilities Communication- A Plan for Success, revealed tactics as well as assets, such as dedicated microsites, and campaigns that were created to share information and create buzz.
“After seeing the positive effects of our microsites and campaigns come to fruition, getting to share the end result of all the hard work was very rewarding,” Marchese said.
NACAS is a professional trade association that supports the non-academic segment of higher education. The conference brought over 650 leaders from more than 300 higher education institutions and 200 NACAS Business Partners together to exchange knowledge.