Cal Poly Corporation’s Marketing and Communications Department recently took home 12 international MarCom awards for programs, campaigns, branding and materials promoting outstanding collaborations and initiatives performed by the Digital Transformation Hub, Kennedy Library Transformation, Administration and Finance, Transportation and Parking Services, Talent Acquisition, Campus Dining and the corporation.
The team earned four platinum, four gold and four honorable mention awards. Administered and judged by the Association of Marketing and Communications Professionals, MarCom Awards is one of the world’s oldest, largest and most respected creative competitions. This year, there were over 6,500 entries from throughout the United States, Canada and 47 other countries.
Given to about 17 percent of recipients for most outstanding entries, the four platinum awards recognized campus-wide enterprises. The first platinum was in recognition of Cal Poly Digital Transformation Hub’s launch of the new Cal Poly 5G Innovation Lab, supported by the hub’s robust public relations program, event materials and digital media assets. The second platinum awarded the corporation’s annual report detailing its commitment to Cal Poly commercial services, business services, and real estate development and services. The third was in recognition of the Kennedy Library Transformation communications team’s public relations program, which built awareness and eased concerns about the library renovation. The final platinum award recognized the corporation’s social media campaign highlighting campus partnerships supporting student success.
Gold awards were in recognition of:
- Inside Cal Poly Social Media Playbook
- Cal Poly Proud HR Engagement Campaign
- Mustang Eats Branding
- Mustang Shuttle Integrated Marketing Campaign
Honorable Mention awards were in recognition of:
- CSU Recruitment Landing Page Template – Sworn Officer Pilot
- Cal Poly Kennedy Library Free Furniture Event
- Inside Cal Poly Frost Center Video Update
- Cal Poly Administration and Finance Home Page
To view all the 2023 MarCom winners, visit: