Choosewell Ambassadors Campaign
In 2019, Cal Poly Campus Dining launched the Choosewell Ambassador program with one mission: to make healthy eating on campus easier for students. Ambassadors serve as the face of Campus Dining’s nutrition education and are specially trained students with a passion for healthy eating. As part of the program’s branding, the Ambassadors wear bright green coats, which make them easily identifiable to their peers, and proudly represent one of Cal Poly’s colors. Other public relations campaign elements included social media, digital media, website, events, videos and print assets.
Client
Cal Poly Campus Dining
Awards
Platinum – Marcom International Awards
NACUFS Bronze Nutrition Award
Team Credits
Thomas J. Visvikis, Cal Poly Campus Dining Director
Kaitlin Gibbons, Cal Poly Campus Dining Registered Dietitian
Ellen Curtis, Associate Executive Director Marketing and Communication
Veronica Sanders, Senior Graphic Designer
Aaron Lambert, Communication Specialist
Lauren Barker, Web Developer