Deliver the Difference Campaign

Cal Poly Corporation launched a brand campaign in 2019 to raise awareness of its role and impact on campus. The Cal Poly Corporation Marcom team built the integrated campaign on the Corporation’s theme line, Deliver the Difference, and worked with a Cal Poly student as part of her Senior Project to explore different ways to express the idea. The student conducted quantitative and qualitative research to fine-tune messaging and imagery and measure pre-campaign awareness among students, faculty and staff. The campaign consisted of print, digital signage, web and social media. The results of the effort were an increase in awareness and positive sentiment toward the Corporation.

Client

Cal Poly Corporation

Awards

Gold – Marcom International Awards

Team Credits

Lorlie Leetham, CEO, Cal Poly Corporation

Ellen Curtis, Associate Executive Director Marketing and Communication

Brooke Panian, Marketing Coordinator and Senior Project Student

Kara Clark, Content and Design manager

Aaron Lambert, Communication Specialist

Lauren Barker, Web Developer