Health Shack Branding

The design brief for the Health Shack was to brand it as an exciting new venue for Cal Poly faculty, students and staff who are looking to eat something healthy on the go. Located near the university’s library, Health Shack is ideally situated in the center of campus. The brand personality for this new venue is health-oriented, community-minded and energetic. The challenges for this new health spot on campus were its diminutive size (less than 150 square feet), older wood construction and tucked-away profile. Branding elements included naming, logo development, print collateral and signage. Health Shack’s logo, building wrap, color palette and menu reflect it’s the place to go for energizing options to power through the day.


Cal Poly Campus Dining


Gold – Marcom International Awards

Team Credits

Jess Dozier, Cal Poly Campus Dining Director

Russell Monteath, Cal Poly Campus Dining Associate Director

Ellen Curtis, Associate Executive Director Marketing and Communication

Krista Smith, Marketing Manager

Veronica Sanders, Senior Graphic Designer

Megan Stoneson, Designer