Inside Cal Poly Blog

Inside Cal Poly is a blog created to give readers an inside look at living, studying and working at Cal Poly. The blog was developed as a larger awareness strategy for Administration and Finance and its eight units. During the academic year, the Cal Poly Corporation Marcom team, including its army of student employees, develops a weekly post highlighting a different A&F unit, from Public Safety to Facilities Management and Development to Strategic Business Services. This content is the foundation for the division’s overall digital strategy, including web, email and social media. The blog has successfully increased the division’s awareness and demonstrated its value to the university. An additional benefit has been increased employee engagement by featuring Administration and Finance staff.

Client

Cal Poly Administration and Finance

Awards

Gold – Marcom International Awards

Team Credits

Jennifer Haft, Associate Vice President Operations

Ellen Curtis, Associate Executive Director Marketing and Communication

Sarah Gerkins, Marketing Manager

Krista Smith, Marketing Manager

Veronica Sanders, Senior Graphic Designer

Aaron Lambert, Communication Specialist

Brian Chenoweth, Web Developer