Poly Travel Campaign

Poly Travel

During the 2019-20 academic year, Cal Poly revamped its managed travel program for faculty and staff, streamlining and simplifying the process to make traveling less of a hassle. An internal marketing and communication campaign was developed to build awareness of the new program and drive sign-ups for training. Campaign elements included naming, tagline, print, social media, website and digital media assets.


Honorable Mention – Marcom International Awards


Gold – Marcom International Awards

Team Credits

Dru Zachmeyer, Assistant Vice President Strategic Business Services

Stephanie Albright, Poly Travel Program Analyst Strategic Business Services

Bernadette Monterossa, Director of Procure-to-Pay Strategic Business Services

Ellen Curtis, Associate Executive Director Marketing and Communication

Sarah Gerkins, Marketing Manager

Veronica Sanders, Senior Graphic Designer

Aaron Lambert, Communication Specialist

Jeff Hoffman, Administration and Finance Web Developer