Quarter Plus Campaign
For the 2021 academic year, Cal Poly Extended Education offered its original four-week on-campus program, Quarter Plus, and expanded its virtual offerings. The decision to grow the university’s virtual experiences followed a highly successful foray into online programming the previous year. The value proposition for Quarter Plus is that incoming first-year students get acclimated to college-paced classes before the start of the fall quarter and can accelerate their academic career.
The Cal Poly Extended Education marketing team developed an integrated marketing campaign to build awareness and drive the Quarter Plus program applications. The effort included print collateral, branded digital assets, website, social media, email communication and swag. With all three programs combined, 2021 was the largest Quarter Plus cohort to date.
Cal Poly Extended Education
Platinum – Marcom International Awards
Eileen Akin, Extended Education Program Coordinator
Ellen Curtis, Associate Executive Director Marketing and Communication
Megan Stoneson, Graphic Designer
Britta Numair, Extended Education Marketing Manager
Brian Fischer, Extended Education Videographer
Bryan Bowers, Extended Education Web Developer