Rave Guardian Campaign

Cal Poly Public Safety launched the Rave Guardian safety app in February 2022. The app offers students, faculty and staff easy access to send anonymous tips to and communicate easily with the Cal Poly Police Department, set a safety timer when walking from place to place on campus, text Mustang Patrol and connect to 24-hour police or support services.

An integrated marketing campaign was developed to launch the Rave Guardian app, which included print collateral, website, social media, communications and advertising. The goal for the launch was to build awareness and drive app downloads. Within the first three months of launch, the app was on track with its plans.


Administration and Finance


Gold – Marcom International Awards

Team Credits

Amy Voorhies, Business Services Manager, Cal Poly Public Safety

Ellen Curtis, Associate Executive Director Marketing and Communication

Krista Smith, Marketing Manager

Veronica Sanders, Senior Graphic Designer

Megan Stoneson, Designer

Aaron Lambert, Communication Specialist

Jeff Hoffman, Administration and Finance Web Developer