Reusable Tumbler Campaign
For the 2020-21 academic year, Cal Poly Campus Dining began offering reusable tumblers to help increase university sustainability, safety and convenience. These sleek and durable on-the-go cups are embedded with a scannable chip that can be loaded with up to 20 pre-purchased drinks. Each Cal Poly branded tumbler is free to first-year students with a dining membership. The simple practice of using reusable cups helps Campus Dining keep thousands of single-use cups out of landfills, lowering the campus’ environmental footprint and reinforcing Cal Poly’s commitment to sustainability.
To ensure first-year students knew about the program an integrated marketing campaign was developed that included web, print collateral, social media, communications and community outreach.
Cal Poly Campus Dining
Gold – Marcom International Awards
Jess Dozier, Cal Poly Campus Dining Director
Russell Monteath, Cal Poly Campus Dining Associate Director
Ellen Curtis, Associate Executive Director Marketing and Communication
Krista Smith, Marketing Manager
Brian Fischer, Extended Education Videographer
Veronica Sanders, Senior Graphic Designer
Megan Stoneson, Designer
Aaron Lambert, Communication Specialist
Brian Chenoweth, Web Developer