Via Carta Campaign

Cal Poly Corporation commissioned the university’s first outdoor mural to serve as a focal point along the busy Via Carta pedestrian corridor, to help beautify and grow the collection of campus public art. The mural is a triptych format that addresses three main themes – migrant workers/farm laborers, the agricultural bounty of the California Central Coast, and Cal Poly’s student contributions to the field of agriculture – that exemplify the university’s Learn-by-Doing ethos.

A public relations program was devised to support the project, from an open call for submissions to artist selection to the mural’s debut. The program included media relations, communications, social media, web and community outreach, involving stakeholders from across the university. The goal of the public relations program was to debut a mural that would make all of Cal Poly proud. To that end, the program was a resounding success.


Cal Poly Corporation


Gold – Marcom International Awards

Team Credits

Andrea Burns, Associate Executive Director, Cal Poly Corporation

Catherine Trujillo, Robert E. Kennedy Library Curator, Creative Works

Jess Dozier, Cal Poly Campus Dining Director

Russell Monteath, Cal Poly Campus Dining Associate Director

Ellen Curtis, Associate Executive Director Marketing and Communication

Veronica Sanders, Senior Graphic Designer

Megan Stoneson, Graphic Designer

Aaron Lambert, Communication Specialist

Brian Chenoweth, Web Developer