Welcome Back Video

Following a year and a half of remote work, Cal Poly’s Administration and Finance Division began a phased repopulation of campus in September 2021. In support of the effort a repopulation campaign – Our Future Reimagined – was developed to welcome staff back to in-person work and help reengage, reenergize and ease their transition.

This comprehensive campaign created marketing and communication elements that culminated in a Fall Event that safely brought members of the division together to showcase the projects and work that helped successfully lead the university through the pandemic. The Fall Event ended with a Welcome Back video that recognized the accomplishments of the past 18 months and offered a look to the future.

Client

Cal Poly Administration and Finance

Awards

Gold – Marcom International Awards

Team Credits

Jennifer Haft, Administration and Finance, Associate Vice President Operations

Ellen Curtis, Associate Executive Director Marketing and Communication

Veronica Sanders, Senior Graphic Designer

Aaron Lambert, Communication Specialist

Brian Fischer, Extended Education Videographer