Digital Signage

Promote your event or program

We currently offer 19 large digital monitors spread throughout the corporation’s various commercial operations, including a very large digital video wall facing the University Union Plaza, for all of your marketing and communications.

Benefits

  1. Most cost-effective way to reach the 20,000 customers who visit our commercial venues per day
  2. Eco-friendly: Eliminates the paper trails associated with printing new static signs
  3. More opportunities for personalized messaging based on relevant location and timing
  4. Attracts greater attention with dynamic, high-definition graphics
  5. Customers will be exposed to your ads when they are most likely to make on-campus purchases

Info

  • Advertisements must be of a general university interest or be connected with the campus community.
  • The digital monitors are NEC brand, commercial grade.
  • All of the monitors within the commercial operations (dining and retail) are 46″ wide or larger.
  • The plaza digital wall consists of six 46″ monitors tied together to form one large digital wall.

Frequency

Building # of Displays Time Hours Per Day

UU Plaza Digital Wall

1 (6 screens) 6 a.m. – 2 a.m. 20

University Store

6 7 a.m. – 6 p.m. 11

805 Kitchen

2 9:30 a.m. – 9 p.m. 11.5

Mustang Station

1 10:30 a.m. – 11 p.m. 12.5

Campus Market

2 6:30 a.m. – 12 a.m. 17.5

Village Market

1 9 a.m. – 12 a.m. 15

Poly Deli

2 7:30 a.m. – 6 p.m. 10.5

Canyon Cafe

2 10 a.m. – 10 p.m. 12

The Avenue

2 7 a.m. – 2 a.m. 19

Book your reservation today

Submit the reservation form and final artwork 4 days prior to first ad run date.

Cal Poly Corporation Media

Guidelines

Ad rates

Please download the Ad Rates sheet for more information on current rates.

Graphic Submission Process

Completed reservation forms must be received at least four business days (Monday-Friday) before the first run date of the advertisement.

Artwork Less than 5MB: email to [email protected]
Artwork over 5MB: use an alternative delivery method (i.e. USB, Cloud, Dropbox)

Core Content Requirement

  1. Content must be in compliance with required campus messaging and branding policies.
  2. Content must be of a broad interest to the campus community.
  3. Content does not endorse a political issue or candidate.
  4. Content must comply with established university logo and communications standards.
  5. Content must comply with any/all trademarks, service marks, or other registered content rights and/or requirements.

Cal Poly Corporation excludes the use of offensive, obscene, profane or indecent images; material likely to cause annoyance, inconvenience or distress; discriminating or sexually harassing material or messages that create an intimidating or hostile environment; defamatory or misleading material; material that infringes intellectual property rights; or material that related to a political issue and/or candidate. Cal Poly Corporation reserves the right to reject ads containing content that is in direct competition with Corporation vendors or services. Cal Poly Corporation reserves the right to reject ads that are not the correct dimensions (1920 x 1620 pixels and saved as a jpeg) for the digital signage system. Please contact the program administrator for details. Cal Poly Corporation does not archive ads; customers will be responsible for resubmitting ads for reposting. University emergency notifications will maintain priority over any content or schedule.

Design Specifications

 

Plaza Video Wall

  1. Size:1920(w) x 1620(h) pixels (displayed size: 3840 x 3240 pixels)
  2. General image files must be saved as a JPEG (*.jpg), Adobe Flash files must be saved in Shockwave (*.swf) v10 format.
  3. Video files must be rendered as NTSC, h.264 MP4 at 29.97fps, Aspect Ratio Square, Profile High, Render Max Depth, Level 5.1.
  4. Since the video wall is constructed from six (6) 46″ displays, a 33mm bezel is present across the front of the sign. This bezel equates to a 30px black overlay that is subtracted from all content in order to ensure the smooth deployment of content across multiple screens.

 

Commercial Operations

  1. Size: 1280(w) x 768(h) pixels
  2. General image files must be saved as a JPEG (*.jpg), Adobe Flash files must be saved in Shockwave (*.swf) v10 format.
  3. Video files must be rendered as NTSC, h.264 MP4 at 29.97fps, Aspect Ratio Square, Profile High, Render Max Depth, Level 5.1.

Audio is not available on any monitors. Content must be submitted in “landscape” format (16 x 9, widescreen, etc…) to display properly on all monitors. Content submitted in “portrait” format will not be accepted.

Ad Design Best Practices

Here are some helpful guidelines for designing ads that can be effectively used directly on digital signage. Remember that digital signage only exists in a variety of locations on campus. Viewers see each screen from slightly different angles and from different distances.

 

  • When designing advertising, keep clarity and aesthetics in mind by using easy-to-read fonts and clear photos.
  • Make sure to include all pertinent information such as date, time, and location of an event.
  • Use bright colors that will show up in daylight and which promote visibility.
  • Use large type sizes.
  • Ensure your type colors can be clearly seen against any background color.
  • Background and foreground objects should provide a contrast ratio of 5:1 or greater. People with full vision and with various forms of color blindness require sufficient contrast to read text easily. Keep in mind, color-blind users may be unable to distinguish information conveyed by color without alternate identifiers for the information; blind users obviously cannot use color information at all
  • Content should be designed to avoid causing the screen to flicker with a frequency greater than 2 Hz and lower than 55 Hz. At worst, flickering and flashing content elements can cause epileptic seizures in some viewers. They are also disruptive to many readers with cognitive disabilities or low vision.
  • Keep it concise. Your audience will likely be in motion when they glance at the sign. Avoid paragraphs and long sentences.
  • Keep your message focused. Have a clear call to action.