We offer a full suite of marketing services to support the corporation and our university partners including strategic planning, public relations, advertising, social media, content marketing, graphic design, videography and photography. Whatever the project, we put the customer first, taking a creative approach to reach them with relevant, engaging and memorable messaging.
We assist the corporation and our university partners with their communication needs, from developing a communication plan to polishing a presentation. We are responsible for getting the word out, managing reputations and enhancing images. To gain exposure beyond the Cal Poly campus, we work closely with University Communications to coordinate messaging and media relations.
Campus Dining Website
We developed the site with our primary users in mind – students. Based on analytics, the site design is user-friendly serving up what students want most – food and fun with a side of information. Since the launch of this site, Campus Dining has experienced a 325 percent uptick of page views year over year.
Corporation Quarterly Publications
We created a quarterly publication with campus-wide distribution to increase awareness of the corporation and its commercial services. In addition to providing useful information in a calendar format, the publication reduced the corporation’s printing and paper usage, combining multiple communications into one quarterly effort for a more sustainable approach.
My Other Car Is Campaign
To help build awareness of using alternative transportation to get around the university, we developed an integrated marketing and communication campaign for Transportation and Parking Services. In one month, the campaign gained more than 150,000 impressions and increased website clicks by 250 percent year over year.